In this episode of the Goal Crazy Podcast, host Jason VanDevere interviews Melinda Jackson, a seasoned public relations expert and entrepreneur. They discuss the fundamentals of public relations, the journey of starting a PR agency, and the importance of visibility and credibility for businesses. Melinda shares insights on effective PR strategies, the challenges of media outreach, and the value of building relationships with influencers and journalists. The conversation also covers the role of affiliate marketing, the nuances of paid speaking engagements, and the decision-making process for entrepreneurs considering DIY PR versus hiring a professional.

Listeners will gain valuable advice on how to approach PR, whether they're looking to hire a professional or tackle it themselves. Melinda discusses the significance of starting small, leveraging local media, and the power of influencer marketing. She also touches on the evolving landscape of journalism and the role of affiliate programs in today's media environment. With practical tips and personal anecdotes, this episode is a must-listen for anyone interested in enhancing their brand's visibility and credibility through effective public relations strategies.

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