In this episode of the Goal Crazy Podcast, host Jason VanDevere welcomes entrepreneur John Meese, the founder of Sell Your Smarts Co. and author of the book "Serve to Sell." The conversation delves into the motivations behind entrepreneurship, with John sharing insights from his own chaotic upbringing that shaped his journey. He discusses how many entrepreneurs are driven by a desire to overcome personal trauma, and how this can influence their business decisions. John emphasizes the importance of understanding one's identity and community in the entrepreneurial landscape, particularly in the context of selling products like planners, which he describes as totems representing the identities people aspire to embody.

The discussion transitions into John's unique approach to sales, particularly through his "Serve Call" method, which focuses on providing value and understanding clients' needs rather than traditional sales tactics. John outlines the framework of the Serve Call, which includes establishing a relationship, identifying goals, and addressing roadblocks. He emphasizes the importance of being kind and curious during these calls, positioning them as opportunities to coach potential clients rather than merely selling to them. The episode concludes with John offering listeners a free copy of his book, encouraging them to implement the strategies discussed.

Enjoy the show! 

Guest Links: 

Get a FREE copy of John’s book, “Serve To Sell” at: meese.gift/crazy