In this episode of the Goal Crazy Podcast, Jason sits down with Kasim Aslam, a successful entrepreneur and bestselling author of You vs Google. Kasim shares his journey from a string of business failures to building and selling an eight-figure Google Ads agency—without ever running an ad himself. He talks about why failure doesn’t have to be a setback, how he stumbled into entrepreneurship while chasing an acting career, and what it really takes to build something that works.

They also dive into practical advice for starting a business, choosing what to pursue, and how to build a team that can run without micromanagement. Kasim breaks down his hiring process, the value of treating people like miracles—not commodities—and why taking action matters more than perfect planning. Whether you're already in business or still thinking about it, this episode is full of ideas you can actually use.

Links:

Newest book: https://paretotalent.com/hire

Website: https://kasim.me

Get Kasim’s help getting a rockstar EA: https://paretotalent.com