In this episode of Goal Crazy Podcast, Jason sits down with Kerri Roberts, the CEO of Salt and Light Advisories. With 20 years of experience in corporate HR, Kerri decided to start her own firm to help small and mid-size businesses build the operational foundations they so often miss. She explains that many entrepreneurs are passionate about their service or product but overlook the essential HR structures needed to grow effectively, leading to preventable stress and chaos.

In their conversation, Kerri shares the unique story of how she transitioned from employee to entrepreneur by convincing her company to let her go and then hire her back as their first consultant. She offers practical advice for business owners on hiring their first employees, including the importance of setting 3 to 5 clear goals to define what success looks like in any role. They also discuss how creating structure isn't about being restrictive, but about giving owners and their teams the clarity needed to scale the business and sleep better at night.

Guest Links:

Website: https://kerrimroberts.com

Company Site: https://www.saltandlightadvisors.com

Book: https://www.amazon.com/HR-Easy-Button-Practical-Foundation/dp/B0FD91RDHY/ref=tmm_pap_swatch_0

Podcast: https://podcasts.apple.com/us/podcast/dont-waste-the-chaos/id1723388520