In this episode of the Goal Crazy Podcast, host Jason VanDevere speaks with Elina Panteleyeva, founder of Dood Woof, an e-commerce brand specializing in a detangler spray for doodle owners. Elina shares her journey into entrepreneurship, sparked by being laid off from her tech job. She discusses the importance of identifying pain points in her target audience, building a community, and leveraging social media for marketing. Elina also delves into her launch strategy, the role of influencer marketing, and the challenges of managing an e-commerce business. She emphasizes the significance of AI tools in her operations and shares insights on team building and balancing sales between Amazon and her website. The conversation concludes with reflections on the entrepreneurial journey and future product development.

Enjoy The Show! 

Guest Links:

Follow Elina on instagram at: @EcomWithElina

https://www.instagram.com/ecomwithelina/

Dood Woof Site: https://doodwoof.com/